Goal: Revisiting consumer psychology, especially Consumer Exposure, Attention, and Perception in the context of E-marketing.
When it comes to exposure, no one knows better than Victoriaâ€™s Secret! Its retail stores have become a fixture in most shopping malls, and its catalogs reach millions of consumers several times per year. The brand name is among the most recognizable in the U.S., thanks to coordinated marketing efforts to maximize its exposure among its target market. Victoriaâ€™s Secret has combined traditional marketing techniques and Internet technology with its successful e-tailing strategy.
Visit the Victoriaâ€™s Secret website at www.victoriassecret.com (Links to an external site.) and address the following 3 questions in your paper:
- How does the company use its home page to provide potential consumers with opportunities for additional exposure to the company and its products?
- What techniques does the company use to attract and hold consumersâ€™ attention at the web site? And
- Which perceptual factors engage the consumer to process the information at Victoriaâ€™s Secret web site?
Write about 300-350 words.