Sales Leadership Philosophy

Create a clear and cohesive sales leadership philosophy statement. As you do so, consider the specific challenges and opportunities experienced by leaders in sales and marketing.


  1. Analyze a personal leadership approach in relation to an established sales theory. Recommend one or more leadership theories that either exemplify your current approach or that explain an approach you would like to pursue. As with the sales philosophy you completed in Assessment 1, be specific: Identify the ideas, authors, scholars, and/or public figures that most closely represent your methods and beliefs about leading a sales team. Explain why the theory you have chosen would be likely to benefit a leader with your set of goals.
  2. Using the above leadership theories and/or models, describe a typical relationship between yourself and a salesperson on your team. Consider also whether there is anything unusual about leadership of salespeople (as compared with leading the staff of other departments within an organization). Alternately, if you have not had a leadership experience yet, hypothesize what these everyday interactions would look like according to this approach.
  3. Identify a leadership approach that exemplifies your own beliefs about ethical leadership practices. What does it mean to treat your subordinates fairly? Be sure to support your response with professionally reputable sources.
  4. Describe how you would coordinate the efforts of one or more team members located in a different country. What sorts of arrangements would you need to make? How would you adjust your approach to communications, both with the individual(s) and your larger team?

(You may complete the requirements of this assessment in any order you wish. You do not need to follow the listed order.)

Additional Requirements

  • Written communication is free of errors that detract from the overall message.
  • APA formatting: Resources and citations are formatted according to current APA style and formatting.
  • Number of resources: Minimum of four resources.
  • Length of paper: 3 to 6 typed, double-spaced pages.
  • Font and font size: Times New Roman, 12 point.
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