a brief proposal memo explaining what website you would like to analyze for Case 5 and why. Please be sure to establish credibility when you explain why you chose the site you did (do you work at the company? etc.).

Case 5 is an analysis of a website’s effectiveness based on a set of criteria (see chapter 13 in Gerson).

Assignment #1

Choose the website you are going to analyze in your report. Compose a memo to me justifying why you have chosen the website and what you expect your analytical report to entail. This assignment helps you practice how to write a clear and concise proposal memo.

Please also discuss your credibility or ethos: is this the website of a company for whom you work? Are you a student whose major is the departmental website you are analyzing? Etc.

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