Tuten, T.L., & Solomon, M.R. (2015). Social Media Marketing. Thousand Oaks, CA: Sage
For question 1 and 2 must use 2 Scholarly references, word count for 1 and 2 is (250 Words) Must use correct grammar and english.
1. How do social media enable user participation and sharing of content on various platforms?
2. Why is the concept of engagement the main objective of organizations using social media marketing? As a social media director of your organization, what various means of engaging customers and potential customers on social media will you recommend to your organization?