Discuss your answers in fully developed sentences.
Patrick Davis, Insurance Agent for State Farm, will be the guest speaker in class.
Conduct background research on the insurance industry. Use at least one source for your research and cite it.
Part 1 include your source
- Explain with examples what service characteristics (chapter 2) discussed in class apply to this industry?
- Explain with examples what type of internal and external influences from the Consumer Behavior Model (chapter 3) influence the customers of this industry?
- Explain with examples what some of the current trends in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what some of the current challenges in this industry are? This should not be your opinion but facts found in your research.
- Explain with examples what opportunities for growth are in this industry?
- Find at least one news article pertaining to this industry and provide a URL to it in the text entry box. Discuss anything interesting you read about the article.
- Develop at least two questions to ask the speaker based on your research