Explain-the-major-components-of-your-marketing-plan-week-3-assignment
Week 3
Assignment 1 Market Penetration Plan
Create a 700-word plan for market penetration of a 3-year period of time:
- Explain the major components of your marketing plan.
- Examine your distribution and pricing plans.
- Explain your business purpose.
- Explain your pricing strategy.
- Evaluate which type of advertising is the most beneficial to your business/product.
- Evaluate whether that type of advertising matches up to your offering and pricing, and whether you can afford it.
- Explain whether it fits your image of your business.
- Determine whether your customers will need to be educated about your business/product.
- Explain whether you will need to hire a marketing expert.
Format your assignment consistent with APA guidelines
Assignment 2 Elevator Pitch
Create a 350-word elevator pitch that includes the following:
- Explain your skills and area of expertise.
- Explain your greatest strengths.
- Describe the goals you have for your business.
- Explain why you want to pursue a business in this area.
- Describe your unique selling principle.
Format your assignment consistent with APA guidelines