For the Unit IV Web Assignment, you are asked to assemble a situation analysis and an e-marketing strategic plan, this is based off the start up organization that is attached below. This should include a SWOT analysis as well as an analysis of the external changes that will affect your
company including political, economic, socio-cultural, and technological. Additionally, the e-marketing strategic planning
should include a detailed look at segmentation criteria applied to your company leading to the identification of the target
market as well as a positioning statement. Review the importance of customer relationship management (CRM) as well.
Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook
plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;
paraphrased and quoted material must have accompanying citations and cited per APA guidelines.