For the Unit IV Web Assignment, you are asked to assemble a situation analysis and an e-marketing strategic plan, this is based off the start up organization that is attached below. This should include a SWOT analysis as well as an analysis of the external changes that will affect your

company including political, economic, socio-cultural, and technological. Additionally, the e-marketing strategic planning

should include a detailed look at segmentation criteria applied to your company leading to the identification of the target

market as well as a positioning statement. Review the importance of customer relationship management (CRM) as well.

Your paper should be a minimum of THREE pages in length, double-spaced. References should include your textbook

plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced;

paraphrased and quoted material must have accompanying citations and cited per APA guidelines.

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