Discuss the part industrial trade fairs and trade centers play in international marketing of industrial goods. Do you think industrial trade fairs play a vital role in marketing products or services around the globe? Discuss a company (Green Mountain Coffee) that you’d like to work for that has a heavy involvement in trade fairs.


Account for the differences in channel patterns which might be encountered in both an highly developed and an underdeveloped country. Please use specific countries in responses.

700 words total – 350 each question in APA format

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