About Apple and Market Driven Innovation

It should be APA 6th edition format: (Times new roman, 12, double spacing), needs to have APA citation, references.

Check the link below, that is the topic all about.

Recall from the video, “Secrets at Apple’s Core,”


that Jobs’ approach product development is summed up in his question: “How can the customers tell you what to do when they don’t know what is possible?”

A different point of view is expressed in the article, “Market Driven Innovation.” To read this article, follow the link below:


Here are the questions you will address in your essays:

(1) In what ways are these two approaches different?

(2) Is one superior to the other? Why?

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